It is not the customer's job to get you excited about selling them, it is your job to get the customer excited about buying from you.
Joey DeMicco (1957- )
Sales trainer and Enthusiastic Individual

Enthusiasm not only Sells but also ensures any idea, plan or project has a far greater chance of being successfully accepted by others.

We sell our ideas, products and even ourselves every day. We often forget what the best sales people have committed to memory and practice constantly: The ability to demonstrate enthusiasm through their behavior any where and at any time.

How can anybody refuse a big smile and a passionate explanation on why your idea is better than everybody else's? Realize that you can get people excited simply by your facial expressions, the tone of your voice, and your hand gestures. (for more on this, read my article: Beyond Words)

Don't take yourself too seriously

Henry Ward Beecher wrote: "In things pertaining to enthusiasm, no man is sane who does not know how to be insane on proper occasions."

Great sales people understand that often, the best way to win support is to be a little self-depreciating. We often make the mistake as managers and leaders of being a touch too earnest. Loosen that collar and relax! Don't be afraid to let your hair down and poke a little fun at yourself now and again. Your audience and potential customers will appreciate you and better relate to you.

Enthusiastic people give the room their full attention. Make sure you stay focused on what you are listening to while presenting. It's easy to drift off or concentrate on what you're going to say next. Listening is a skill! People will pay more attention to you, when you are paying attention to them. Remember what is going on in their minds: What can you do for me?

 

Remember what the photographer says: smile! Smiling is the most obvious sign that we are passionate about our idea. So next time you go into a meeting beam that smile from the outset and show everyone how great your idea is! It's contagious to your potential customers and will improve your mood as well. (for more on this, read my article: Just Imagine).

What we are discussing here on EnthusiasmSells.com is selling, using passion, emotion and enthusiasm. It doesn't matter what you sell, whether it's a product you can hold in your hand, or some intangible new concept. If you can get people excited about it, you can sell it.

We will discuss four significant steps to Enthusiastic Selling.
 

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